The Bloody Good Tour: A mission to save 100k lives

The Bloody Good Tour was an adventure from August 2024 to July 2025 lead by Simmo Braun on a mission to save 100.000 lives.

The mission was not just about ticking off locations on a map, it's about raising awareness and driving engagement on the critical need for blood donations. Even though the tour is over, it’s just the beginning of the mission to save 100,000 lives! 

Throughout the tour, Simmo was accompanied by his three beautiful kids: Lennox, Henley, and Emmy. The kids partook in distance education and gained invaluable life lessons about serving the community, courage, and pursuing dreams. They were supported by a team of "Bloody Good Mates," to ensure the mission's success and the kids' wellbeing, especially when Simmo was busy donating plasma and engaging with fellow Aussies to join the cause.